Alternative Apparel

Alternative Apparel are innovative from thread to finish. Creating timeless, authentically worn-in styles that people want to wear today and tomorrow.

Offering the best in everyday basics, Alternative creates wardrobe staples with modern silhouettes, balancing simplicity and style.

Their designs are rooted in sustainable and eco-friendly practices, sourcing the finest fabrics for softness and durability, and incorporating organic and recycled materials wherever possible.

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We stock between two and eight items per piece, this means that you will always stand out.
Who really wants to wear what everyone else is wearing anyway?